Where does the new mobility industry have its sights set?

Cities offer many ways to get around, including buses, subways, trams, taxis, self-service cars - mopeds - bicycles and electric scooters; however, when it requires juggling several applications for a single trip, it can become challenging.

How will urban mobility evolve in the future ?

Discover the new Mobility As A Service (MaaS) !

It is obvious that tomorrow's vehicles must be environmentally friendly and provide mobility to meet tomorrow's challenges in terms of accessibility, as well as being more eco-friendly. In the last decade we observed major changes in terms of mobility, with services like Uber or Ouicar appearing, but a world in constant transition, what should we expect in the future? As a result, MaaS could serve as a key pillar of urban mobility!

What’s the Maas?

Cities offer many ways to get around, including buses, subways, trams, taxis, self-service cars - mopeds, bicycles and electric scooters; however, when it requires juggling several applications for a single trip, it can become challenging. Maas means Mobility as a Service, which brings together all accessible transport services in a city or metropolitan area through the same platform. The mobile app will serve as a way of finding the best itinerary. A trip starts with the metro or a self-service car, then ends with a bicycle without the need to subscribe to different services or download different apps. There are several mobility services that users can use (using a fee-for-service or a monthly subscription) in order to take advantage of every mode of transportation as it is available to them in their area. MaaS allows its users to purchase and plan trips from TSPs (Transportation Service Providers) as part of packages offered by MaaS operators.

With the mobile application, users can:

  • Using a smartphone to store tickets
  • The payment method you choose depends on how often you use our service. You can choose a single payment, a monthly installment, or each time you use the service
  • Consider different travel options by calculating the best route (cheapest, quickest...)

In its pioneering role, Helsinki City is at the forefront of the MaaS. As of 2017, Maas Global is launching its "Whim" application in Finland, followed by a commercial release. Mobility as a Service is the 21st century equivalent of the Ford Model T, says Sampo Hietanen, CEO of MaaS Global, one of the major players in developing the MaaS concept. “I gave people the choice to travel whenever and wherever they wanted”.

Platforms based on MaaS are re-shaping urban transportation: according to Juniper Research, a digital industry analysis company, by the end of 2018, they had already replaced 17.6 million private car trips per year, and that number is expected to rise to 2.3 billion and more by 2023.

Providing user-centric experiences

The Maas will not be able to attract enough visitors to trigger the move to more sustainable modes of transportation if it fails to meet travelers' needs. To make MaaS an effective solution, the traveler must be at the center.

In order to define what best suits your clients, you need to know what your fleet can offer. Families are likely to prioritize both safety and comfort, while younger clients may be more concerned with price or aesthetics.

Vehicles deemed " trendy " or " original " could justify a higher price than average. You need to know your fleet to control its profitability. Your vehicles are your best opportunities to make profit but also to lose money if you don't know how to manage your company.

The user main expectations are:

  • We use simplicity as our hallmark, offering our customers the convenience of integrated information all along their trip so they can make the best choices.
  • MaaS must be transparent and enable access to all mobility options available while emphasizing efficiency and sustainability rather than profitability.
  • This means that MaaS must be flexible enough to adjust to the changing needs of users. As such, fair prices and individual preferences are important considerations.
  • A MaaS provider needs to be capable of providing accurate and reliable information in real-time, a good offer, and a reliable service at the right cost. Every client should have access to all contract and contract documents whenever they need them.

The car rental industry will and was at the forefront of mobility-as-a-service. In fact, the time when owning your own car was a social achievement has gone. The new generation is far more open to adopting modern mobility services, like car-sharing or free-floating. Kirrk provides solution as a way of meeting client expectations and improving his satisfaction by simplifying the customer journey. With our help, your daily operations will be simpler, you will have a complete view of your data, and you will be in better control of your fleet. The MaaS industry challenges traditional transportation services. ITo be a part of it, you should upgrade your vehicle rental company to be a service company. Because we know that not all your existing clients are autonomous, Kirrk Desk has been built to be as intuitive as possible.

The benefits extend not only to your clients but also to you and your staff. With our real-time business management dashboard, you can view all your operational data. The time saved will be of great value to you. What is so complex about digitalization? Not with us, you will receive a two hours formation on Kirrk technology. In less than 3 minutes per vehicle, you can connect your entire fleet.

Rental businesses face a variety of challenges and require a customized approach. Rental business management solutions such as Kirrk are not only helpful, but really vital. In order to stand out from your competition, you should lead the way and be the market leader. Your offering is no different from that of others in the same business sector. You can, however, have different ways of delivering it.